If you sell on Amazon and your product is not generating the sales it should, the problem is probably not the product — it is the listing. Most sellers never know exactly which dimension of their listing is failing until someone with experience reviews it. MerchandisePROS ASIN X-Ray does exactly that: in under 60 seconds, our artificial intelligence analyzes your product across 14 critical dimensions and tells you exactly what to fix and in what order.
This tool is completely free, requires no access to your Seller Central, and works with any active ASIN on Amazon.com. The result is a PDF report sent to your inbox with a 0-to-100 score, the critical issues identified, and a 90-day action plan with concrete steps. No fine print, no sales pressure.
What Is the ASIN X-Ray?
The ASIN X-Ray is an AI analysis engine developed by MerchandisePROS that fetches live Amazon data for any ASIN and generates a complete 14-dimension diagnosis in real time. Unlike generic Amazon SEO tools, the X-Ray does not just check keywords — it evaluates the overall health of your listing: from visual quality to sales velocity, category positioning, and price competitiveness.
The ASIN X-Ray answers the question every seller has: "Why is my product not selling what it should?" — with real data, not guesses.
What Does the ASIN X-Ray Analyze?
The AI evaluates your listing across 14 key dimensions that determine your visibility and conversion on Amazon:
- Product title: Length, inclusion of primary keywords, clarity, and Amazon style guide compliance
- Images: Quantity, quality, main image vs. secondary shots, use of infographics and lifestyle images
- Bullet points: Benefit coverage, backend keyword inclusion, persuasion, and optimal length
- A+ content: Presence, quality, use of visual modules and product comparison charts
- Price: Buy Box competitiveness, positioning vs. similar products in category
- BSR (Best Seller Rank): Current position in category and subcategory, recent trend
- Ratings and reviews: Average rating, review volume, accumulation velocity
- Indexed keywords: How many relevant keywords are indexed vs. the top keywords in category
- Product description: Technical depth, SEO alignment with search intent
- Variations: Parent-child structure, use of variations to consolidate reviews
- FBA vs FBM: Fulfillment method and its impact on Buy Box and Prime badge
- Time on market: Listing age and maturity velocity
- Sales velocity: Estimated units sold per month vs. category average
- Overall score: Consolidated 0-100 score with comparison vs. top sellers
How Does It Work Step by Step?
The process is simple and takes less than 2 minutes of your time:
- Enter your ASIN and contact details: Complete the form with your name, email, and the ASIN of the product you want to analyze. The ASIN is the 10-character code that appears in the Amazon URL or in your Seller Central (example: B0FRJMGZJS).
- AI analyzes your listing in real time: Our artificial intelligence fetches live Amazon data and evaluates your product across the 14 dimensions. The analysis benchmarks your listing against the top sellers in your category.
- Receive your PDF report in 60 seconds: The report arrives in your inbox with your 0-100 score, the 3 most urgent critical issues, a detailed analysis by dimension, and the 90-day action plan with concrete, prioritized steps.
Who Is the ASIN X-Ray For?
The ASIN X-Ray is ideal for you if:
- You have one or more active products on Amazon.com
- You generate at least $5,000 per month in Amazon sales
- Your BSR has dropped or stalled in the last 30-90 days
- You feel your listing could convert better but are not sure exactly where the problem is
- You are about to launch PPC campaigns and want to ensure the listing is optimized first
- You want an objective diagnosis before hiring someone to optimize your listing
Note: The ASIN X-Ray is designed for established sellers with active products. If you are in the product research phase or do not yet have sales, we recommend scheduling a free consultation where we can guide you from the start.
Frequently Asked Questions
What is the MerchandisePROS ASIN X-Ray?
The ASIN X-Ray is a free AI-powered tool that analyzes any Amazon product in real time. Enter your product ASIN and our AI evaluates 14 key dimensions of your listing, generates a 0-to-100 score, and delivers a full PDF report with critical issues and a 90-day action plan to improve your ranking and sales.
How much does the ASIN X-Ray cost?
It is completely free. No credit card or prior registration required. Enter your name, email, and product ASIN and receive the PDF report in your inbox in under 60 seconds at no cost.
What dimensions does the ASIN X-Ray analyze?
The ASIN X-Ray evaluates 14 dimensions: title, images, bullet points, A+ content, price, BSR, ratings and reviews, indexed keywords, description, variations, FBA/FBM, time on market, sales velocity, and an overall score from 0 to 100.
How does the AI-powered analysis work?
When you enter the ASIN, our AI fetches live Amazon data, evaluates each dimension against benchmarks from the top sellers in your category, identifies the most critical gaps affecting your visibility and conversion, and automatically generates the PDF report with the score, the 3 most urgent problems, and the 90-day action plan.
How long does the analysis take?
The full analysis takes under 60 seconds. Once you submit the form with your ASIN, the AI processes the data in real time and the PDF report arrives in your inbox in approximately one minute.
What type of Amazon seller is it for?
It is designed for Amazon sellers who already have active products on the marketplace and generate at least $5,000 per month. It is ideal for sellers who want to understand why their product is not converting as it should, whose BSR has dropped, or who want to optimize before investing in PPC campaigns.
Does the report arrive by email?
Yes. Upon completing the form, the full PDF report is automatically sent to your inbox. It includes the overall 0-100 score, critical issues identified across each dimension, and the 90-day action plan. Available in Spanish and English.
"The ASIN X-Ray is the fastest way to know exactly where your Amazon listing is losing money — before spending a single dollar on advertising."
- Diego Medina F, Founder of MerchandisePROS