Cookie Policy

Last updated: February 28, 2025

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet or mobile phone) when you visit a website. They allow the site to remember your actions and preferences over a period of time, so you don't have to re-enter them every time you return to the site or navigate from one page to another.

Cookies are widely used to make websites work properly, or to work more efficiently, as well as to provide information to site owners.

2. Types of Cookies We Use

At MerchandisePROS we use the following types of cookies:

2.1 Essential Cookies

These cookies are strictly necessary for the website to function correctly. Without them, services such as site navigation and access to secure areas would not work. They do not collect personally identifiable information.

Cookie Purpose Duration
cookie_consent Stores the user's cookie consent preference 1 year
session Maintains session state during browsing Session

2.2 Analytics Cookies (Google Analytics)

We use Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies to help us analyze how users use our website. The information generated by the cookie about your use of the website (including your IP address in anonymized form) will be transmitted to and stored by Google on servers in the United States.

These cookies are only activated after you have given your consent through our cookie banner, in compliance with the GDPR.

Cookie Purpose Duration
_ga Distinguishes unique users. Used to calculate visitor, session and campaign data 2 years
_ga_* Used to persist Google Analytics 4 session state 2 years
_gid Distinguishes users. Collects information about how visitors use the site 24 hours
_gat Used to throttle request rate 1 minute

For more information on how Google uses data, visit: Google Privacy Policy. You can opt out of being tracked by Google Analytics by installing the Google Analytics opt-out browser add-on.

3. Third-Party Cookies

Some pages of our site may embed third-party content, such as YouTube videos or Calendly forms. These services may set their own cookies. We do not control these third-party cookies and recommend that you consult their privacy policies:

4. How to Manage and Disable Cookies

You have several options to control and manage cookies:

4.1 Consent Banner

When you first visit our site, we show you a cookie consent banner. You can accept or reject analytics cookies. Only essential cookies will be activated without your consent.

4.2 Browser Settings

You can configure your browser to block or delete cookies. Please note that if you disable cookies, some features of our site may not work properly.

  • Google Chrome: Settings > Privacy and security > Cookies and other site data
  • Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
  • Microsoft Edge: Settings > Privacy, search and services > Cookies
  • Safari: Preferences > Privacy > Cookies and website data

4.3 Opt-Out Tools

To manage analytics cookies specifically, you can use:

5. Legal Basis for Cookie Use

The legal basis for using cookies on our site is as follows:

  • Essential cookies: Legitimate interest (Art. 6.1.f GDPR) — necessary for basic site operation.
  • Analytics cookies: Consent (Art. 6.1.a GDPR) — only activated with your express approval.

6. Changes to This Policy

We may update this Cookie Policy occasionally to reflect changes in the cookies we use or for other operational, legal or regulatory reasons. We recommend that you review this page periodically to stay informed about our use of cookies. The date of the last modification appears at the top of this page.

7. Contact

If you have questions about our Cookie Policy or how we manage your data, you can contact us:


Jurisdiction: This policy is governed by the European Union General Data Protection Regulation (GDPR) and applicable privacy laws in the United States.

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