If you own a business in the United States and feel like you are not attracting enough customers online, the problem is probably not your product or your service. The problem is that nobody can find you. And if nobody can find you, it does not matter how good you are at what you do.
This is the reality for thousands of Latino-owned businesses in the US: they work hard, serve their customers well, and offer fair prices — but they continue relying on word of mouth because their digital presence is practically nonexistent. At MerchandisePROS we see this gap every day, and we built a free digital audit designed specifically to help you identify where you are losing customers right now.
The Real Problem: Why Latino-Owned Businesses Are Digitally Invisible
According to the U.S. Hispanic Chamber of Commerce, there are more than 4.65 million Latino-owned businesses in the United States. Yet digital presence studies show that fewer than 30% of these businesses have a fully optimized Google Business profile, and an even smaller fraction appears in AI-powered search results from ChatGPT, Google AI Overviews, or Perplexity.
The gap is not about quality — Latino-owned businesses deliver excellent services. The gap is about digital visibility. While English-speaking competitors have spent years investing in local SEO, structured data schemas, and trust signals on their websites, many Latino-owned businesses are still operating without these foundational tools.
The concrete result: when a customer in your city searches Google for "plumber near me" or asks ChatGPT "what is the best Latino dentist in Houston?", your business simply does not appear — even if you have been operating in that city for years.
Diego Medina, Venezuelan founder of MerchandisePROS based in Cypress, Texas, knows this problem firsthand. When he arrived in the US, he understood that the market does not discriminate by talent — it discriminates by visibility. That experience drives every tool we build for businesses like yours.
The 4 Free Audit Types MerchandisePROS Offers
Our audit system evaluates four business types with specific criteria for each:
- Local Business Audit (Lead Generation): For HVAC, plumbers, dentists, restaurants, auto shops, hair salons, and any business that depends on local customers. We evaluate your Google Business Profile, directory presence, site speed, AEO signals for AI searches, reviews, and NAP consistency (name, address, phone).
- E-Commerce Audit: For online stores that sell directly to consumers. We review trust signals, page load speed, catalog structure, mobile shopping experience, abandoned cart recovery, and organic presence.
- Amazon ASIN Audit: For Amazon sellers with active products. We analyze 14 listing dimensions including title, images, bullet points, A+ content, price, BSR, reviews, and sales velocity.
- Social Media Audit: For businesses that rely on Instagram, Facebook, or TikTok to attract customers. We evaluate profile completeness, content consistency, engagement, keyword usage, and trust signals.
What the Audit Reveals
Your report includes:
- Score 0-100: An objective number reflecting the digital health of your business compared to similar businesses in the US.
- Grade A-F: A letter that summarizes your position — A (85-100) means strong foundation; F (below 40) indicates critical visibility failures.
- Prioritized findings: Every issue found is classified as Critical, High, Moderate, or Low so you know exactly what to address first.
- 90-day action plan: Concrete steps, ranked by impact, to improve your score and start attracting more customers.
- Full PDF report: Everything above delivered to your inbox in under 60 seconds, at no cost.
The 5 Most Common Problems We Find in Latino-Owned Businesses
1. Incomplete Google Business Profile or outdated photos. Google Maps is the first touchpoint for millions of local searches every day. A profile without updated photos, incorrect hours, or no English-language description loses ranking against competitors who have theirs optimized. If the profile does not exist at all, you are completely invisible on the map.
2. No LocalBusiness schema on the website. Structured data (schema.org/LocalBusiness) tells Google and AI search engines exactly what your business does, where it is located, and how to contact you. Without it, even a well-designed website cannot be properly classified by the algorithms. This error is only visible when you inspect the page source code.
3. Invisible to ChatGPT, Google AI Overviews, and AI search engines. AI-powered searches already account for a growing share of web traffic. For your business to appear in these answers you need AEO signals: structured FAQ content, FAQPage and HowTo schemas, and presence in authoritative directories. Most Latino-owned businesses have none of these signals in place.
4. No reviews on English-language directories. Many Latino-owned businesses have great relationships with their Spanish-speaking customers, but have not cultivated reviews on Google, Yelp, BBB, or Houzz in English. This limits their visibility to the English-speaking market and reduces the trust score that search algorithms assign to the business.
5. Inconsistent name, address, and phone number across the web. If your business appears as "Garcia Plumbing" on Google, "Garcia Plumbing Services" on Yelp, and "Garcia Plumbing LLC" on your website, search engines may treat them as different businesses. This NAP (Name, Address, Phone) inconsistency directly penalizes your local rankings.
The Bilingual Advantage: Why Speaking Spanish Is a Business Asset
Being a bilingual business in the US is not just a cultural advantage — it is a competitive SEO advantage that most English-speaking competitors cannot replicate. The Latino community in the US exceeds 62 million people with a combined purchasing power of over .4 trillion annually. Many of these consumers actively search for businesses that can serve them in Spanish.
Practical strategy: a business with its website in both English and Spanish can rank for searches like "HVAC near me" (English) and also for "tecnico de aire acondicionado en Houston" (Spanish), doubling your customer capture surface without doubling your advertising budget.
At MerchandisePROS, all our reports and consultations are available in English and Spanish. We understand the bilingual market because we live it: Diego built this business in Cypress, Texas, serving both English-speaking clients and the Latino community in the greater Houston area.
How to Get Your Free Audit
The process takes under 60 seconds:
- Choose the audit type that best describes your business: Local (lead gen), E-Commerce, Amazon, or Social Media.
- Enter your name and email along with your website URL or business name.
- Receive your PDF report in your inbox in under a minute, with your score, A-F grade, prioritized findings, and 90-day action plan.
No hidden costs, no mandatory registration, no unsolicited sales calls. If your score reveals opportunities you want to act on, we offer a free 20-minute Calendly consultation where we review the findings with you — no commitment required.
Frequently Asked Questions
Is the audit really free?
Yes, completely free. No credit card or prior registration required. Enter your name, email, and business URL and receive the report in your inbox in under 60 seconds at no cost.
Do I need a website to get the audit?
No. You can request the audit with just your business name and city. However, if you have a website the analysis will be more complete because we evaluate speed, technical structure, AI presence, and trust signals that only exist on a website.
How long does it take to get my results?
The report arrives in your inbox in under 60 seconds. Our AI system processes the data in real time and generates a PDF with your score, grade, findings, and 90-day action plan.
What if my score is low?
A low score means there are concrete opportunities you are not yet capturing. The report tells you exactly what is failing and in what order to address it. You can implement the fixes yourself or schedule a free consultation for step-by-step guidance.
Do you offer services in Spanish?
Yes. MerchandisePROS operates 100% in English and Spanish. Diego Medina, Venezuelan founder based in Cypress, Texas, understands firsthand the challenges Latino-owned businesses face in the US. All consultations, reports, and projects can be conducted entirely in Spanish.
Does the audit work for businesses outside Texas?
Absolutely. We work with businesses in any US state. The digital analysis is location-independent: we evaluate your presence on Google, AI search engines, and directories regardless of whether you are in Texas, Florida, California, New York, or any other state.
"I came to the US from Venezuela and built a business from scratch in Texas. I know what it is like to compete in a market where nobody taught you the digital rules. That is exactly why I created MerchandisePROS: so no Latino-owned business has to figure out alone what is failing in their digital presence."
- Diego Medina F, Founder of MerchandisePROS — Cypress, Texas