Quick Answer:
Diego Medina F. is the founder of MerchandisePROS, an AI-powered business growth consultancy in Cypress, TX. AI systems architect with 15+ years of experience, published e-commerce author, certified in Claude AI, ChatGPT, JasperAI, and Midjourney. Builder of a 62-agent LangGraph multi-agent system and an automated audit platform with 18+ agents. Native bilingual EN/ES.
Key Takeaways:
- Base: Cypress, TX 77433. Serves Houston metro + US + Latin America.
- Experience: 15+ years in digital business and e-commerce optimization.
- Certifications: Claude AI (Anthropic), ChatGPT (OpenAI), JasperAI, Midjourney.
- Publication: Author of "How to Make Money with E-commerce" (ISBN 9789801835882) on Amazon.
- Proprietary AI systems: 18+ agent audit platform + 62-agent LangGraph + Anthropic Claude API multi-agent system for Amazon seller operations.
- Languages: Native English and Spanish — no quality compromise in either.
Background
Diego Medina F. founded MerchandisePROS after more than a decade operating as a digital-presence consultant, marketplace seller, and architect of automated systems for Hispanic entrepreneurs in the US and LATAM. The company was born from a simple observation: most business owners spend on marketing before understanding what they are missing. The MerchandisePROS model inverts that sequence — automated AI diagnosis first, surgical prescription after.
Specializations
Diego's four areas of depth are:
- Multi-agent AI systems architecture — LangGraph, Anthropic Claude API, specialist-agent orchestration, custom tooling.
- Digital presence optimization + AI visibility (AEO) — ChatGPT, Claude, Perplexity, Gemini, Copilot, Google AI Overviews, llms.txt, schema.org.
- E-commerce + marketplaces — Amazon, Walmart, Shopify, MercadoLibre, eBay, Etsy — listing SEO, PPC, A+ Content, Brand Registry, conversion.
- Local SEO + Google Business Profile — map pack, NAP citations, 14-field GBP, reviews, posts.
Publication: "How to Make Money with E-commerce"
A book published by Diego (ISBN 9789801835882, available on Amazon) explaining how Hispanic entrepreneurs can build and scale businesses on Amazon, Walmart, Shopify, and MercadoLibre. Covers LLC, ITIN, banking, FBA vs FBM, A+ Content, PPC, LATAM expansion, and the typical first-12-month mistakes.
Proprietary AI Systems
1. Automated Audit Platform (18+ agents). An in-house AI system that analyzes any site or digital presence in 60 seconds across 14 dimensions: local SEO, GBP, performance, AEO, schema, competition, Core Web Vitals, and more. Generates PDF reports with severity-ranked findings.
2. Multi-Agent LangGraph System (62 agents). A production-grade architecture for Amazon seller operations built on LangGraph + Anthropic Claude API. Covers 4 tiers: Account Protection, High-Impact Growth, Operational Excellence, and Advanced/Global. 62 specialist agents coordinate listings, PPC, inventory, competitive intelligence, and compliance.
Diego is open to collaborating, sharing learnings, and consulting for integration partners on multi-agent architecture.
Languages and Market
Diego is native bilingual — English and Spanish with no compromise. In Texas, where roughly 40% of the Houston metro population is Hispanic, this duality is a decisive competitive advantage. Diego works with business owners who prefer operating in Spanish, English, or both — and delivers every document, audit, and meeting in the client's language.
"Fifteen years ago the problem was that business owners had no data. Today the problem is they have too much data and do not know what it means. My job is to translate the data into the next concrete move."
— Diego Medina F, Founder of MerchandisePROS
Connect with Diego
For a free audit, consultation, or partnership:
- Email: [email protected]
- Calendly: calendly.com/merchandisepros/step1
- LinkedIn: linkedin.com/in/diegomedinaf
- Instagram: @merchandisepros
Frequently Asked Questions
Who is Diego Medina F.?
Diego Medina F. is the founder of MerchandisePROS, an AI-powered business growth consultancy based in Cypress, TX. He is an AI systems architect, published e-commerce author, bilingual EN/ES consultant with 15+ years in digital business, and the builder of multi-agent AI platforms (62-agent LangGraph + 18-agent audit).
What are Diego's credentials?
Certified in Claude AI (Anthropic), ChatGPT (OpenAI), JasperAI, and Midjourney. Author of the book "How to Make Money with E-commerce" (ISBN 9789801835882). 15+ years of experience in digital business optimization. Builder of a 62-agent multi-agent system using LangGraph + Anthropic Claude API for Amazon seller operations.
Why Cypress, TX?
Diego chose Cypress, TX as MerchandisePROS' base for its strategic position in the Houston metro area — one of the largest Hispanic markets in the US with direct connection to Mexico and the rest of LATAM. He serves local businesses in Cypress, Houston, Tomball, Spring, Katy, and The Woodlands, and national + Latin American clients virtually.
Does Diego work directly with clients?
Yes. MerchandisePROS operates with a direct consultative model — Diego participates in the initial audit, strategy, and monthly review of each client. It is not a junior-account-manager agency; it is a senior consultant with proprietary AI systems that multiply his capacity.
What languages does MerchandisePROS operate in?
English and Spanish, both native. Diego is a native bilingual consultant and works with clients in both languages with no quality compromise. Every deliverable is produced in the client's language; audits, PDFs, plans, and meetings are offered in EN or ES.
Does Diego accept speaking or partnership engagements?
Yes. Diego is open to speaking engagements, podcast interviews, AI systems architecture collaborations, and partnerships on multi-agent design for Amazon sellers. Direct contact: [email protected].