Quick Answer:
The MerchandisePROS AI business audit evaluates 8 critical dimensions in 60 seconds: web performance, Google rankings, local SEO, Google Business Profile, online reviews, competitive analysis, lead-generation systems, and AI engine visibility (ChatGPT, Claude, Perplexity, Gemini, Copilot, Google AI Overviews). Each dimension is ranked by severity critical/high/moderate/low.
Key Takeaways:
- Web performance: Core Web Vitals (LCP, INP, CLS), mobile speed, bundle size, time-to-first-byte.
- Google rankings: top 50 target keywords, current positions, quick-win opportunities.
- Local SEO + GBP: 14 GBP fields, NAP citations, map pack position by zip code.
- Online reviews: volume, frequency, sentiment, star distribution, platform coverage.
- Competitive analysis: top 5 competitors in your vertical + geography, specific gaps.
- Lead-gen + conversion: forms, chatbots, CTAs, mobile UX, capture by service type.
- AI visibility (AEO): ChatGPT/Claude/Perplexity/Gemini/Copilot/Google AI Overviews.
- Schema + llms.txt: audit of structured data and manifests for AI crawlers.
Dimension 1: Web Performance
Core Web Vitals (LCP under 2.5s, INP under 200ms, CLS under 0.1) are no longer nice-to-have — Google uses them as a direct ranking factor since 2021. We audit: mobile speed, JS/CSS bundle size, TTFB, image optimization (WebP, lazy loading), CDN coverage. A slow page loses 53% of mobile traffic before it loads.
Dimension 2: Google Rankings
We audit your current positions for the top 50 keywords most relevant to your vertical + geography. We identify: keywords where you are already on page 2 (quick-win opportunity, move to page 1 with minimal effort), keywords where competitors appear and you do not (gap analysis), and keywords you rank for but with low CTR (title/meta problem).
Dimension 3: Local SEO + Google Business Profile
The 14-field GBP checklist: correct primary category, secondary categories, keyword-rich description, attributes, extended hours, products/services listed, photos (minimum 10), posts in the last 30 days, Q&A answered, recent reviews, consistent NAP across 10+ directories, map pack position by zip code, citation building, LocalBusiness schema.
Dimension 4: Online Reviews
We audit: total volume, star distribution, frequency (reviews in the last 30/60/90 days — recency is a strong signal), sentiment (NLP analysis), platform coverage (Google, Yelp, BBB, industry-specific like Healthgrades / Avvo / Zillow), owner response rate, and recurring themes in negative reviews (operational opportunity).
Dimension 5: Competitive Analysis
We identify the top 5 competitors in your vertical + geography + language and compare: estimated traffic (SimilarWeb), ranking keywords, backlinks, GBP reviews, schema implementations, llms.txt presence, social presence, content cadence. The result: prioritized list of specific gaps to close.
Dimension 6: Lead Generation + Conversion Systems
We audit every capture surface: forms (length, mobile UX, validation), chatbots, lead magnets, CTAs (placement, copy, color), pop-ups (timing, mobile experience), capture by service type. We identify where traffic arrives but does not convert — usually the highest-impact lever.
Dimension 7: AI Engine Visibility (AEO)
We test your business directly against ChatGPT, Claude, Perplexity, Gemini, and Microsoft Copilot. Do they cite you? In what context? With what exact information? Do they recommend you for commercial queries? We identify Trust Stack findings (5 signals AI uses). Detail: Trust Stack — 5 Signals AI Search Uses.
Dimension 8: Schema.org + llms.txt
We audit: schema implemented correctly (LocalBusiness, Service, Product, FAQPage, HowTo, Review, BreadcrumbList, Person, Organization), technical validity (Google Rich Results Test), depth (correctly nested entities), llms.txt presence + content + language, robots.txt configuration for AI bots (GPTBot, ClaudeBot, PerplexityBot, etc.). Without correct schema and llms.txt, AI engines do not know what you are.
"The audit is not a score. It is a phased plan. The score changes when you execute the phases."
— Diego Medina F, Founder of MerchandisePROS
Frequently Asked Questions
How long does the free AI audit take?
60 seconds. The audit runs in parallel across 18+ AI agents, each specialized in one dimension. You receive the PDF with the 30/60/90-day plan immediately after.
Is it really free?
Yes. No credit card, no forced sales call, no platform trial. You request the audit at /en/free-audit.html and receive the PDF via automated email.
How does the audit differ from a Lighthouse report or SEMrush audit?
Three differences: (1) ours covers the 8 dimensions in parallel — performance + AEO + competition + GBP — not just technical SEO, (2) delivers an action plan in phases with estimated hours per phase, not just a finding list, (3) it is specific to your vertical and geography, not generic.
What happens after the audit?
Three options: (1) execute internally with the plan we delivered, (2) hire us to execute specific phases with custom-quote per project, (3) book a free consultation to discuss priorities. No obligation to hire.
What type of business is ideal for the audit?
Any business with existing digital presence: e-commerce stores, local businesses (HVAC, dental, medical, restaurant, real estate, attorneys, etc.), Amazon brands, B2B agencies. Three forms: local business, e-commerce, social media.
Does it work for businesses outside the US?
Yes. The audit is bilingual EN/ES and serves US + Latin America markets. Diego is native bilingual — your report is delivered in the language you prefer.
Which dimension is usually the biggest problem?
For local businesses: misconfigured GBP + no AI engine visibility (dimensions 3 and 7). For e-commerce: web performance + PDP conversion (dimensions 1 and 6). For B2B: competitive analysis + schema (dimensions 5 and 8). The phased plan prioritizes by severity.
How do I request the audit?
Request it here. 60 seconds to receive the PDF with 30/60/90-day plan via email.