Today, November 7, 2026, MerchandisePROS turns four. Whether you run a business in Houston, Cypress, Miami, Guadalajara or Bogotá, this is the story of how a consultancy that started by moving products between countries became an AI powered digital growth system, and what that means for your business today.
Quick Answer:
MerchandisePROS was founded on November 7, 2022, in Aventura, Florida, to help Latin American entrepreneurs work with suppliers in the United States, and moved to Cypress, Texas, in 2024. Over four years it evolved into artificial intelligence: today it audits websites, online stores, social media and Amazon products, and checks whether ChatGPT, Claude and Google can find each business.
Key Takeaways:
- Founding: MerchandisePROS was founded on November 7, 2022, in Aventura, Florida, by Diego Medina F., and has been based in Cypress, Texas, since the summer of 2024.
- Original model: in 2022 the focus was connecting Latin American entrepreneurs with United States supplier networks and optimizing export logistics.
- The shift: MerchandisePROS moved from pushing products outward to using artificial intelligence and digital strategy to pull customers inward.
- Services in 2026: AI powered audits across 4 types (websites, ecommerce, social media and Amazon), priced per finding at $155 per hour.
- Own proof: the MerchandisePROS Meta Reel reached a 10.57% CTR at $0.055 per click, against an industry average close to $1.50.
2022: year one, connecting products and markets
When we founded MerchandisePROS in 2022 in Aventura, Florida, the model was simple. We helped Latin American entrepreneurs navigate United States supplier networks, optimize export logistics and enter global markets. The experience came from more than a decade in sales and business development with large retailers in the United States and Canada.
We organized the work into four divisions: Procurement and Sales Strategy, Research and Business Development, Optimization, and Sales. It was a business of relationships, phone calls and logistics. It worked, but every result depended on chasing the right counterpart.
The turning point: stop chasing, start attracting
Over time we understood something fundamental. The real opportunity was not in helping our clients chase suppliers. It was in using artificial intelligence and digital strategy to invert the dynamic: put the business at the center, so the right customers, partners and suppliers come to it.
During those years Diego earned certifications in Claude AI, ChatGPT, JasperAI and Midjourney, published the book How to Make Money with E-commerce for Hispanic entrepreneurs. In the summer of 2024 we moved the company from Aventura, Florida, to Cypress, Texas, in the Houston metro area, one of the largest Hispanic markets in the United States. And in October 2025 we started publishing weekly articles in English and Spanish. Today there are more than 100 articles on SEO, artificial intelligence and digital marketing, written for business owners, not for experts.
2026: year four, an AI engine with a person in charge
Year four was about building the complete system. This is what we do today, and every piece came from real problems we found in real businesses:
- AI powered audits across 4 types: company websites, online stores, social media and Amazon products, each with findings ranked by priority.
- Visibility in artificial intelligence (AEO and GEO): we check whether the crawlers behind ChatGPT, Claude, Perplexity, Google and Bing can read your site, because more customers now ask AI before they ask Google.
- Live site audit: a real browser, vision AI and human review catch broken buttons, dead links, wrong images and typos that a technical scan never sees.
- Meta ad segmentation: a step by step guide so you build your campaign in your own Ads Manager, without depending on anyone.
- Execution with transparent pricing: every improvement is its own line item, calculated from real hours at $155 per hour, plus a projected roadmap toward a score of 100.
You can see the detail of each service on our digital marketing consulting services page.
What four years taught us
First: test it at home. This year we discovered that our own site was silently blocking ChatGPT Search and Claude Search because of a forgotten firewall, even though our robots.txt file invited them in. We fixed it and made that check part of every audit.
Second: prove results with your own money. Before we recommend an ad strategy, we test it with our own budget. Our Meta Reel reached a 10.57% CTR at $0.055 per click.
Third: bilingual means one language from start to finish. A client who speaks Spanish deserves a complete report in correct Spanish, not a half translation.
Thank you
None of this would exist without the business owners who trusted us, the ones who answered an audit, the ones who told us what was not working, and the ones who keep reading every week. We turn four because of you, and we will dedicate year five to the same thing: measuring whether AI recommends you, finding what holds you back, and fixing it.
"We started by moving products between countries. Today we move something more valuable: the attention of the right customers toward your business, on Google and in artificial intelligence."
Diego Medina F., Founder of MerchandisePROS
How we do it at MerchandisePROS:
Four years in, the difference is still the same idea: every audit checks whether ChatGPT, Claude and Perplexity can actually reach your site, and Diego Medina F. personally reviews every deliverable. See what makes us different.
Frequently Asked Questions
When was MerchandisePROS founded?
MerchandisePROS was founded on November 7, 2022, in Aventura, Florida. In the summer of 2024 it moved to Cypress, Texas, in the Houston metro area, where it is based today. It turns four years old on November 7, 2026.
Who founded MerchandisePROS?
MerchandisePROS was founded by Diego Medina F., a bilingual consultant with more than 15 years in digital business and ecommerce, author of the book How to Make Money with E-commerce, and certified in Claude AI, ChatGPT, JasperAI and Midjourney.
What services does MerchandisePROS offer today?
Today MerchandisePROS offers AI powered digital audits for websites, online stores, social media and Amazon products, visibility checks in ChatGPT, Claude and Perplexity, local SEO, Meta ad segmentation, and the execution of every improvement, priced per finding at $155 per hour.
Does MerchandisePROS work in English and Spanish?
Yes. Every audit, report, meeting and article is delivered entirely in English or entirely in Spanish, in the client language, for businesses in the United States and across Latin America.