Quick Answer:
Hub with answers to 30+ questions about the free AI audit (what it covers, how long it takes, what happens after), the 16 canonical services, the phased pricing model (no monthly retainer), visibility in ChatGPT/Claude/Perplexity/Gemini/Copilot, local SEO + Google Business Profile, and how to work with MerchandisePROS from Cypress, Houston, and Latin America.
Key Takeaways:
- AI audit: free, 60 seconds, 8 dimensions, PDF with 30/60/90-day plan.
- Pricing: custom per-project quote in phases. No monthly retainer.
- Services: 16 canonical — audit, website, local SEO, GBP, AEO, e-commerce, Amazon, more.
- AI visibility (AEO): ChatGPT, Claude, Perplexity, Gemini, Copilot, Google AI Overviews.
- Coverage: Cypress + Houston metro local; US national and Latin America for e-commerce + B2B.
- Native bilingual: EN/ES with no quality compromise. Decisive in the Houston metro.
About the Free AI Audit
The 5 most common questions about the audit are answered in the FAQ below. The audit is fully automated, free, and delivers a PDF with actionable plan in 60 seconds.
About Services and Pricing
MerchandisePROS operates with custom per-project quotes in phases — no monthly retainer. Each project is delivered in phases with clear scope, baseline, deliverables, and progress reporting. The 16 canonical services are listed at /en/servicios and detailed in the complete catalog.
About AI Engine Visibility (AEO)
AEO (Answer Engine Optimization) is our fastest-growing specialty. ChatGPT, Claude, Perplexity, Gemini, Copilot, and Google AI Overviews have different rules but share fundamental signals: correct schema, llms.txt, recent reviews, authoritative content.
About Geographic Coverage
Local focus: Cypress, Houston, Tomball, Spring, Katy, The Woodlands — Greater Houston metro. National US for non-local verticals (e-commerce, manufacturing, distributors, startups). Latin America for Hispanic clients in Mexico, Colombia, Argentina, Chile, Peru, Venezuela, Uruguay, Ecuador, Dominican Republic, Central America.
"30+ questions. One entry point: the free audit. If your question is not here, book a call — we will answer with no commitment."
— Diego Medina F, Founder of MerchandisePROS
Frequently Asked Questions
How much does the AI audit cost?
Free. No credit card, no trial, no forced sales call. The audit is fully automated — you receive the PDF via email in 60 seconds.
How long does it take?
60 seconds. 18+ AI agents run in parallel, each specialized in a different dimension.
What does the audit cover?
The 8 dimensions: web performance, Google rankings, local SEO, Google Business Profile, online reviews, competitive analysis, lead-gen + conversion, AI engine visibility. Detail: 8 Dimensions of the AI Audit.
Does it work for my business?
Three forms: local business (HVAC/dental/medical/etc. services), e-commerce (Amazon/Shopify/Walmart/MercadoLibre), social media (Instagram/TikTok). If you have a digital presence, there is an audit for you.
What happens after the audit?
Three options: (1) execute internally with the plan, (2) hire us for specific phases, (3) book a free consultation. No obligation.
Is it really automated?
Yes. No human reading your site. 18+ proprietary AI agents analyze in parallel and deliver the PDF automatically. The human part comes in step 2 (review with you, if you choose).
Do I need a credit card?
No. Zero card, zero trial, zero commitment.
How do I request the audit?
At /en/free-audit.html. Select the type (local, e-commerce, social) and complete the short form.
What is the pricing model?
Custom per-project quote in phases, based on the severity and scope of audit findings. No monthly retainer. No 12-month contract. You pay per project, you decide when to scale.
Why no monthly retainer?
Retainers force the client to pay for hours they do not need. We charge per project: if phase 1 takes 30 hours, you pay 30 hours. Not 12 months of $5,000 when you only need the first phase.
How are phases quoted?
By hours estimated to resolve the specific findings in your audit. Each phase has clear scope + deliverables + timeline. If scope grows, we notify you before — no billing surprises.
When does the client pay?
Typical structure: 50% to start the phase, 50% at close with numbers vs baseline. No big upfront payments. No penalty for leaving between phases.
Do you accept card? Zelle? Wire?
Yes, all three. Card (3% surcharge for processing), Zelle (no surcharge, preferred method), bank wire. For LATAM clients also: Wise, Payoneer, MXN/COP/ARS wire.
How many services do you offer?
16 canonical services. Full list at /en/servicios and detail in the 16-service catalog.
What is the most requested service?
Top 3: (1) Google Business Profile optimization for local businesses, (2) AI Search Visibility (AEO), (3) Amazon Marketplace Optimization.
Do you build websites from scratch?
Yes, but most of our clients have an existing site that needs optimization + AEO + schema. If you need a brand-new site from scratch, we quote it as a dedicated project.
Do you do Google Ads / Meta Ads / TikTok Ads?
Yes. Coaching, setup, and management. For local services we recommend Local Service Ads (LSA) + Google Ads search. For e-commerce: Amazon PPC + Meta retargeting. For premium services: LinkedIn Ads.
Do you produce content (blog, social media)?
Yes. Content strategy + production + distribution. Native bilingual EN/ES. Specialty in SEO content that ranks + AEO content that gets cited by AI engines.
Do you work alongside multiple agencies of the same client?
Yes. We coordinate with your PPC agency, design, photography, etc. when applicable. Our strength is strategy + AEO + local SEO + e-commerce.
Can you really get me to appear on ChatGPT?
Yes, but it is not magic. We combine: correct schema.org, llms.txt, robots.txt for AI bots, recent GBP reviews, authoritative content, exhaustive FAQ. Detail: How to Get Your Business Found on ChatGPT.
How long until I appear on ChatGPT?
30-90 days after implementing the 5 Trust Stack signals. ChatGPT updates its citation index approximately every 30 days — the change is not instant.
What is llms.txt and why does it matter?
llms.txt is a plain-text manifest that tells AI engines how to understand your business. It is the modern equivalent of robots.txt but for AI crawlers. Without llms.txt, ChatGPT/Claude/Perplexity have to guess what you are — usually wrong.
Does it work for specific verticals?
Yes, especially well for local verticals (HVAC, dental, real estate, attorneys) where buyers ask ChatGPT for recommendations. For e-commerce and B2B too — less volume but higher LTV per click.
How do I know if ChatGPT cites me?
Ask directly. Open ChatGPT and ask "what is the best [your vertical] in [your city]". If you do not appear, you have an AEO problem. The free AI audit tells you in a structured way.
Which geographic area do you serve?
Local focus: Cypress, Houston, Tomball, Spring, Katy, The Woodlands. National: US for non-local verticals. International: Mexico, Colombia, Argentina, Chile, Peru, Venezuela, Uruguay, Ecuador, Dominican Republic, Central America.
Do you work in-person or remotely?
All virtual. Meetings via Zoom or Google Meet. For Cypress / Houston clients who prefer in-person, we coordinate specifically.
In what languages do you operate?
Native English and Spanish. Diego is native bilingual. All audits, plans, meetings, and reports are delivered in the client's language with no quality compromise.
How do you handle LATAM time zones?
Houston (CST) overlaps with Mexico, Colombia, Argentina, Chile, Peru, Venezuela during working hours. For Peru / Ecuador / Costa Rica the overlap is complete. Meetings are scheduled at times convenient for the client.
Who is the founder?
Diego Medina F. AI systems architect, digital presence consultant with 15+ years, published e-commerce author. Detail: Meet Diego Medina F.
Where is MerchandisePROS located?
Cypress, TX 77433 — in the Greater Houston metro. We serve local clients in the Houston metro and virtual clients across the US and Latin America.
How many clients does MerchandisePROS have?
We operate on a quality-over-quantity model — ~20-30 active clients at a time to ensure personalized attention. Diego participates directly in every engagement.
What is the first consultation like?
After the AI audit, you book at Calendly. 30 minutes, no commitment, we review findings + your priorities + phase-1 options.